I've made every million dollar mistake so you don't have to.

Mentorship directly from Nishil Patel. Every playbook that he uses to keep consistent growth across the 12 business portfolio.  Three ways in: free newsletter, monthly audit, or a direct call.

Nishil Patel
Founder, Heritage Co Holdings
Stages I'm operating across right now
Brand new
First traction
Multi-location
Management layer
Directors in place

Growth mistakes cost millions.
Borrowed experience is cheap.

What you actually get

Three things that move the needle. Nothing else.

No 40 hour course you'll never finish. No ghost town community. No recycled internet advice.

i.

Direct access to Nishil

Live office hours every week. Bring the hardest decision on your desk, leave with a clear call. Plus async DMs for the questions that can't wait for the next session.

ii.

The playbooks I actually use

Hiring frameworks, pricing teardowns, partnership structures, exit prep. The same documents used across the portfolio.

iii.

The operators behind me

When a problem is outside my wheelhouse, I pull in the people I trust. Finance, legal, operations, M&A. You get access to the same phone-a-friend list I use when I'm stuck.

"The fastest way to scale is to borrow the playbook from someone who already has. I spent fifteen years writing mine. I'd rather you didn't spend fifteen writing your own."

Nishil Patel
The portfolio

Twelve companies. Every stage. Every week, problems to solve.

Some are location based, selling product from a physical footprint. Others are service businesses where people are the main cost of operations. I'm actively solving problems across both sides, which is where the playbooks come from.

Main Street & Operations
Heritage Wine & SpiritsLiquor · Retail
Heritage Car WashAutomotive Services
HCo - The Market Green TopT · Fuel
HCo - The Market At EastmanFuel · C-Store
ATM MachinesVending · Operations
Air MachinesVending · Operations
Services & Contracting
Commercial ConstructionTrades · GC
Residential ConstructionTrades · GC
Industrial ConstructionTrades · GC
Heritage Co RoofingTrades · Services
Real Estate Developments1 Personal · 1 as GC
Astralis Media GroupDigital Agency · Service Model
Who you get access to

Meet Nishil.

The program is built around getting direct access to Nishil for guidance through either operations problems (the inability to service business), or marketing (inabilty to acquire new customers).

N

Nishil Patel

Founder · Operator · Investor

Nishil operates a twelve company portfolio split between location based retail operations and people-intensive service businesses. Liquor, fuel, hospitality, vending, construction, roofing, real estate, and a service agency. Some of the businesses have directors running the day to day. Others are brand new and still searching for their first hire. He's actively solving problems across all of them, every week.

Which is a long way of saying: the playbooks inside this program aren't theoretical. They're the same frameworks he's using right now, tested against live hiring calls, live pricing decisions, and live partnership conversations across a dozen different operators. The advice is current because the practice is current.

The Track Record
12
Operating companies owned
5+
Industries actively operating
$35M+
In AUM
Every stage
From brand new to directors in place
Getting started

Three ways to get the playbook.

Start free, move up when you're ready. No application. No gates. Cancel anytime.

The Newsletter
The playbooks in your inbox. No pitch, no paywall.
Free
No card required
  • Playbook drops from the portfolio
  • Lessons from live operating decisions
  • Unsubscribe anytime
Subscribe
The Audit
A structured audit of your business. Everything except direct time with Nishil.
$47/mo
Billed monthly
  • Personalized monthly game plan
  • Operator peer group for brainstorming
  • Access to the playbook library
Start
How The Audit works

Simple flow. Designed to run monthly.

This is how The Audit tier runs. Direct Access members get everything below, plus a monthly 1-on-1 call with Nishil and his active feedback in the private community.

01

The intake

You fill out a form with your business details. Revenue, team, product, and the specific problems you're stuck on. About fifteen minutes of honest answers.

02

The game plan

Based on your answers, you get a monthly game plan tailored to your business. What to focus on, what to ignore, the decisions that actually matter this month.

03

The peer group

You're placed in a group of operators working through their own businesses. Monthly brainstorms, shared problem solving, accountability. Operators helping operators.

Hey,

Every operator I respect says the same thing about scaling: the mistakes would have been half as painful if someone had just told me what was coming.

That's the whole thesis.

I operate twelve companies right now. A liquor store. Three construction businesses and a roofing company. A truck stop. A gas station. A car wash. Real estate developments. Vending operations. A service agency. Some have directors in place. Some are brand new and still figuring out the first hire.

Across all of them, I've made every expensive mistake available. Bad hires that cost six figures. Bad pricing that left real money on the table. Partnerships that ended in legal bills. And along the way I've noticed something: the problems repeat. The decisions at the liquor store look a lot like the decisions at the construction firm. Different industry, same call.

I'm not special. I'm just a few miles ahead on the road you're walking, across a few different roads.

The program is me, the operators I trust across the portfolio, and the operators who show up each month. Not a course. Not a community of people selling courses to each other. Real frameworks, a real peer group, and the playbooks I'm using myself, right now, this week.

If that's useful, jump in. If not, no hard feelings.

[Photo]
Nishil Patel
Founder, Modern Merchant

I'll put my money behind it.

60 day guarantee on paid tiers. Try it, use it, run the audit. If it's not working, full refund. Cancel anytime either way.

FAQ

The obvious questions.

Is it just Nishil, or are there others involved?+
The core of the program is direct access to Nishil. Every live session, every applicant review, every major decision runs through him personally. Behind that is a small rotation of operators he works with across his portfolio. When the problem calls for specific expertise outside Nishil's wheelhouse, those operators are in the room. You get one primary mentor and a network behind him.
Is this only for a specific industry?+
No. Nishil operates across retail, hospitality, construction, roofing, real estate, and services, and the pattern he's noticed is that the decisions repeat. Hiring the wrong manager at a liquor store looks a lot like hiring the wrong foreman on a construction site. Pricing a car wash above market is the same mistake as pricing a construction bid too high. The industries change. The decisions don't. If you're running an operator heavy business with real revenue and real people, the program applies.
How is this different from a mastermind or a course?+
Masterminds are peer groups, meaning you learn from people at your stage. Courses are one way content you watch. This is neither. You get direct access to an operator who has already scaled through the stages you're moving through, plus the playbooks he's used himself, plus the network of operators behind him.
What if I don't have a specific problem right now?+
You do. You just might not have named it yet. Part of onboarding is identifying the three problems most likely to cost you money over the next 90 days. If we can't find any, that's a sign this isn't for you, and we'll say so.
How much time does it take?+
One hour a week of live office hours. Async access is on your own schedule. Most members spend two to three hours a week and see the value compound over months, not weeks.
How much does it cost?+
Three tiers. The newsletter is free, no card required. The Audit tier is $47 a month and gets you the business audit framework, the playbook library, and a peer group of operators for brainstorming. Direct Access is $199 a month, which includes a monthly 1-on-1 call with Nishil, his active feedback in the private community, and everything in The Audit tier. The $199 rate is current and will increase soon, so locking in now saves you money long term.
Which tier is right for me?+
If you're just getting to know the work, start with the newsletter. It's free and there's no pitch. If you want the full playbook library, the structured audit, and a peer group of operators to brainstorm with, The Audit at $47/mo is the right tier. If you want Nishil's time directly every month (both on a 1-on-1 call and through his active feedback in the private community), Direct Access at $199/mo is built for that. Most operators start at one tier and move up or down as their situation changes.
What if it's not working?+
60 day money back guarantee on paid tiers. Give it an honest try, and if it's not a fit, full refund. You can also cancel anytime without refunding and just stop billing going forward.

Ready to start?

Pick a tier. Start where it makes sense.

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